VARYSIAN

CASE STUDIES

Two customers. One voice.

Varysian is an international events and publishing company in the hydrometeorological industry. With two different customers, sponsors and delegates, we needed to attract both with separate strategies, messaging and methods.

Personalised outreach for quality leads.

Using carefully crafted LinkedIn and email drip campaigns, we were able to contact the right prospects and reach them with personalised messages

Results.

• 10,000 more industry connections

• 58% response rate
• 25x more call appointments
• 5/5 Delegate registration targets reached
• 600% ROI